Get the last word on the most up-to-date social media marketing techniques
If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.
Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
Learn to monitor results and assess your program's effectiveness
This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
This is a modern revision of the classic digital design textbook. The book teaches the basic tools for the design of digital circuits in a clear, easily accessible manner. New to This Edition: *Nine sections on Verilog Hardware Description Language (HDL) inserted in discrete sections, allowing the material to be covered or skipped as desired. The Verilog HDL presentation is at a suitable level for beginning students who are learning digital circuits for the first time. *Reorganized material on combinational circuits is now covered in a single chapter. *The emphasis in the sequential circuits chapters is now on design with D flip-flops instead of JK and SR flip-flops. *The material on memory and programmable logic is now consolidated in one chapter. *Chapter 8 consists mostly of new material and now covers digital design in the Register Transfer Level (P) FL), preparing the reader for more advanced design projects and further Verilog HDL studies. *A new section in Chapter 11 supplements the laboratory experiments with HDL experiments. These unable the reader to check the circuits designed in the laboratory by means of hardware components and/or by HDL simulation.* Text accompanied by Verilog simulator software-SynaptiCAD's VeriLogger Pro evaluation version, a Verilog simulation environment that combines all of the features of a traditional Verilog simulator with a powerful graphical test vector generator. Fast model testing in VeriLogger Pro allows the reader to perform bottom-up testing of every model in a design. All of the HDL examples in the book can be found on the CD-ROM. *A Companion Website includes resources for instructors and students such as transparency masters of all figures in the book, all HDL code examples from the book, a Verilog tutorial, tutorials on using the VeriLogger Pro software, and more.
WordPress has millions of users, and this popular guide has sold more than 105,000 copies in its previous editions. With the newest releases of WordPress, author and WordPress expert Lisa Sabin-Wilson has completely updated the book to help you use and understand all the latest features. You'll learn about both the hosted WordPress.com version and the more flexible WordPress.org, which requires third-party hosting. Whether you're switching to WordPress from another blogging platform or just beginning to blog, you'll find lots of advice in this friendly guide.
WordPress is a state-of-the-art blogging platform that emphasizes aesthetics, web standards, and usability
This guide explains how to set up and maintain a blog with either of the two WordPress versions
Covers all the changes and improvements in the latest release of WordPress
WordPress For Dummies, 6th Edition is the guide you'll want by your side to help you create and maintain a knockout blog with WordPress.
This book is the second edition of a text designed for undergraduate engineering courses in Data Structures. The treatment of the subject matter in this second edition maintains the same general philosophy as in the first edition but with significant additions. These changes are designed to improve the readability and understandability of all algorithms so that the students acquire a firm grasp of the key concepts. The book provides a complete picture of all important data structures used in modern programming practice. It shows : ? various ways of representing a data structure ? different operations to manage a data structure ? several applications of a data structure The algorithms are presented in English-like constructs for ease of comprehension by students, though all of them have been implemented separately in C language to test their correctness. Key Features : ? Red-black tree and spray tree are discussed in detail ? Includes a new chapter on Sorting ? Includes a new chapter on Searching ? Includes a new appendix on Analysis of Algorithms for those who may be unfamiliar with the concepts of algorithms ? Provides numerous section-wise assignments in each chapter ? Also included are exercises?Problems to Ponder?in each chapter to enhance learning The book is suitable for students of : (i) computer science (ii) computer applications (iii) information and communication technology (ICT
Get the basics on four key web programming tools in one great book!
Serves as essential reading for web designers who are new to these technologies, offering a crash course covering all of these powerful technologies in this handy volume of seven self-contained minibooks
Covers how to program in PHP and how to create and administer a MySQL database as well as how to manipulate MySQL data via a web interface
Shows how to create a secure website and how to code popular e-business applications such as login programs and shopping carts
Anybody can start building simple apps for the Android platform, and this book will show you how! Recently updated to include Android Jelly Bean, Android Apps for Absolute Beginners, Second Edition takes you through the process of getting your first Android apps up and running using plain English and practical examples.
This book cuts through the fog of jargon and mystery that surrounds Android apps development, and gives you simple, step-by-step instructions to get you started.
Teaches Android application development in language anyone can understand, giving you the best possible start in Android development
Provides simple, step-by-step examples that make learning easy, allowing you to pick up the concepts without fuss
Offers clear code descriptions and layout so that you can get your apps running as soon as possible
This book is Android Jelly Bean compliant, but is backwards compatible to most of the previous Android releases.
PHP and MySQL Web Development, Fifth Edition
The definitive guide to building database-driven Web applications with PHP and MySQ
PHP and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications. PHP is a powerful scripting language designed to enable developers to create highly featured Web applications quickly, and MySQL is a fast, reliable database that integrates well with PHP and is suited for dynamic Internet-based applications.
PHP and MySQL Web Development shows how to use these tools together to produce effective, interactive Web applications. It clearly describes the basics of the PHP language, explains how to set up and work with a MySQL database, and then shows how to use PHP to interact with the database and the server.
The final part of this book describes how to approach real-world projects and takes the reader through the design, planning, and building of several projects, including:
User authentication and personalization
Social media integration
The fifth edition of PHP and MySQL Web Development has been thoroughly updated, revised, and expanded to cover developments in PHP through versions 5.6 and 7, as well as features introduced in recent stable releases of MySQL
Electronic communications is the transmission, reception, and processing of information between two or more locations with the use of electronic circuits. The basic components of electronic communications system are the transmitter, communications channel or medium, receiver, and noise. Analog signals (such human voice) or digital signals (binary data) are inputted to the system, processed in the electronic circuits for transmission, and then decoded by the receiver. The system is said to be reliable and effective only when errors are minimized in the process.
Let’s discuss each component of the system and we’ll take note of their important functions
"Learn responsive design using HTML5 and CSS3 to adapt websites to any browser or screen size."
Ben Frain has been a freelance front-end web designer/developer for over a decade working directly with clients and alongside design agencies worldwide. He also works as a technology journalist, contributing regularly to a number of diverse publications on the Mac platform, future technology, website design and technology systems. Before that, he worked as an underrated (and modest) TV actor, having graduated from Salford University with a degree in Media and Performance. He has written four equally underrated (his opinion) screenplays and still harbors the (fading) belief he might sell one. Outside of work he enjoys playing indoor football whilst his body (and wife) still allow it.
Building on what made the first edition a bestseller, CSS Mastery: Advanced Web Standards Solutions, Second Edition unites the disparate information on CSS-based design spread throughout the internet into one definitive, modern guide. Revised to cover CSS3, the book can be read from front to back, with each chapter building on the previous one. However, it can also be used as a reference book, dipping into each chapter or technique to help solve specific problems. In short, this is the one book on CSS that you need to have.
This second edition contains:
New examples and updated browser support information
New case studies from Simon Collison and Cameron Moll
CSS3 examples, showing new CSS3 features, and CSS3 equivalents to tried and tested CSS2 techniques
Computer Science Distilled equips you to use computers to solve complex, challenging problems. Knowing a programming language is not enough to fully reap the benefits of computers. Computer science is required to engineer software systems that power our world. That’s why computer scientists are one of the most sought types of professionals of our time. Letting go of the academic formality, this book teaches the fundamentals of computer science in a fun and easy way. Ideal for readers who just learned a first programming language.
Description operating systems: internals and design principles provides a comprehensive and unified introduction to operating systems topics. Stallings emphasizes both design issues and fundamental principles in contemporary systems and gives readers a solid understanding of the key structures and mechanisms of operating systems. He discusses design trade-offs and the practical decisions affecting design, performance and security. The book illustrates and reinforces design concepts and ties them to real-world design choices through the use of case studies in unix and windows. For sale in indian subcontinent only
Learn how to build winning C# applications, start to finish, using the Deitels' proven methodology and signature Live-Code(tm) Approach! This new edition includes extensive use of Visual Studio 2005's new visual programming tools that tremendously reduce the amount of code programmers need to write in ADO.NET and ASP.NET applications. With these new tools, programmers can develop powerful ADO.NET and ASP.NET applications quickly and easily. You'll start with an introduction to C# and Visual C# 2005 Express. After examining methods and arrays, the Deitels present an in-depth introduction to object-oriented programming. They introduce powerful exception handling techniques for building mission critical software; followed by in-depth coverage of C#-based GUI development. Coverage also includes: multithreading; strings, characters; regular expressions; graphics; files and streams; and more. Next, you'll extend your C# applications to leverage XML and .NET, as you master ADO.NET database access and ASP.NET Web services delivery. An integrated, optional ATM case study teaches object-oriented design with UML(tm) 2.0 while a new GradeBook case study aids in the discussion of early classes and objects. From networking to security, the Deitels present hundreds of expert tips on good programming practices, avoiding errors, maximizing performance, testing, and debugging. For beginning programmers, and for developers experienced with traditional languages who want to master C# quickly.
Electronic Devices and Circuit Theory, Eleventh Edition, offers a complete, comprehensive survey, focusing on all the essentials you will need to succeed on the job. Setting the standard for nearly 30 years, this highly accurate text is supported by strong pedagogy and content that is ideal for new students of this rapidly changing field. The colorful layout with ample photographs and examples helps you better understand important topics. This text is an excellent reference work for anyone involved with electronic devices and other circuitry applications, such as electrical and technical engineers.
Offers an overview of the WordPress system and describes what happens when a WordPress-generated web page is displayed
Demonstrates extending WordPress through plugins and customizing it via themes
Combines a developer view of user experience and optimization with the deployment requirements for performance, security, and measurement
Includes code downloads and code samples from the book's website
You'll be hard pressed to find a reliable resource with more advanced content than Professional WordPress, Second Edition!
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.