Get the last word on the most up-to-date social media marketing techniques
If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.
Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
Learn to monitor results and assess your program's effectiveness
This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
Updated with 100 pages of new content, this edition is betterthan ever
In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical,hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns. In what can be an overwhelming topic, hedemystifies the jargon, dispels the myths, and helps you develop aneffective, day-by-day plan.
Revised and updated with more than 100 pages of new material onall the latest developments, Evans includes new and updatedcoverage on Facebook, Twitter, and Google+; the latest on listeningand analytics platforms; how to incorporate mobile andlocation-based services like Foursquare and Gowalla into your plan;and more.
Helps marketers, advertisers, and small business owners quicklydevelop effective, practical approaches to social media marketingcampaigns
Highlights the latest you should know about Facebook, Twitter,and Google+; as well as mobile- and location-based services such asFoursquare and Gowalla
Shows you how to track and measure results and integrate thatinformation into your overall marketing plan
Features case studies, step-by-step instructions, and hands-ontutorials
If you've been seeking ways to break down social media marketinginto tasks you can handle and campaigns that deliver, this is thebook you need.
You have a digital camera, now what? Thanks to memory sticks, docking stations, computers, image editing software, and printers, using your new digital camera can be frustrating and intimidating. With Absolute Beginner's Guide to Digital Photography, you'll learn everything you need to know to take great digital pictures and share them with friends or family.
Author Joseph Ciaglia, a teacher and award-winning landscape photographer, first gives you a quick start guide to using a digital camera so you can read a few step-by-step pages and then go from picture to print in moments. He then uses everyday, easy-to-understand language to explain exposure, focus, lighting, file formats, file storage and organization, how to use Adobe Photoshop Elements and iPhoto to edit and improve images, printers, specialty photo papers, and how to get your photos on the Web and in email messages. After reading this book, even the most digitally challenged shutterbug will be able to produce high-quality digital photographs!
According to Daymon & Holloway (2002), interpretive researches adhere to social constructivism.
As opposed to positivists, constructivist researchers do not consider that science can discover “how
things ‘really’ are” (Guba, 1990, p. 25) or “how things ‘really’ work” (Guba, 1990, p. 25), because
there is no one single resolution to these questions. Instead, constructivists believe that knowledge
is constructed by the researchers (Guba, 1990). For constructivists, “realities exist in the form of
multiple mental constructions, socially and experimentally based, local and specific, dependent for
their form and content on the person who holds them” (Guba, 1990, p. 27) and, therefore, “many
constructions are possible” (Guba, 1990, p. 25).
It is the authors’ conviction that this thesis draws on the constructivist paradigm, since the
researchers have attempted to “reconstruct” the phenomenon of a study in the present paper.
Furthermore, the researchers believe that the phenomenon of a study can be interpreted in different
manners, and therefore many interpretations could co-exist simultaneously.